Privacy policy

Privacy Policy

Last updated: October 25, 2025

Vivid Sunglasses (“Vivid”, “we”, “us”, or “our”) operates this store and website, including all related content, features, products, and services, to offer you — our customer — a personalized shopping experience (the “Services”).

Our store is powered by Shopify, which enables us to securely provide these Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you use, visit, or make a purchase through the Services, or when you otherwise communicate with us.

By accessing or using our Services, you acknowledge that you’ve read and understood this Privacy Policy and agree to how your information is collected, used, and shared as described below.

Personal Information We Collect

“Personal information” refers to data that identifies you or could reasonably be linked to you. It does not include anonymized or aggregated data that cannot identify you.

Depending on how you interact with Vivid and where you live, we may collect or process the following types of personal information:

  • Contact Information: name, billing and shipping address, phone number, and email address.

  • Payment Information: credit/debit card details, payment method, transaction information, and order confirmations.

  • Account Information: username, password, preferences, and settings.

  • Order & Transaction Data: products viewed, added to cart, purchased, returned, or exchanged, as well as order history.

  • Communications: messages or information shared with our customer service team.

  • Device Information: device type, browser, IP address, and network connection.

  • Usage Information: interactions with our website and Services, including browsing behavior and preferences.

How We Collect Your Information

We may collect your personal information from the following sources:

  • Directly from you: when you browse our website, place an order, or communicate with us.

  • Automatically: through cookies and similar technologies when you use our Services.

  • From service providers: such as Shopify and our logistics, analytics, and marketing partners.

  • From trusted partners and third parties that help us deliver and improve our Services.

How We Use Your Information

We use your personal information to make your experience with Vivid seamless, secure, and personal. This includes:

  • Providing and improving our Services: processing your orders, handling payments and deliveries, managing your account, and remembering your preferences.

  • Personalizing your shopping experience: recommending products based on your activity and improving site performance.

  • Marketing and communication: sending relevant updates, promotions, or ads based on your interests (you can unsubscribe anytime).

  • Fraud prevention and security: ensuring safe transactions and protecting against unauthorized activity.

  • Legal and compliance purposes: meeting our obligations under applicable laws and regulations.

Sharing Your Information

We may share your personal information in limited circumstances, such as:

  • With Shopify, which hosts our online store and securely processes transactions.

  • With service providers and partners who help operate our business (e.g. logistics, payment, analytics, and marketing).

  • When you authorize us to share information (for example, through social media integrations).

  • With affiliates or group companies that support our operations.

  • In connection with legal obligations or business transactions such as mergers or restructuring.

Shopify

Our store is hosted by Shopify, which provides the e-commerce platform that powers Vivid Sunglasses. Shopify collects and processes certain data about you to help us operate and improve our Services.

This may include transferring and storing your data in other countries. In these cases, Shopify acts as the controller of your personal information.

For details on how Shopify uses your data and your rights, please visit Shopify’s Privacy Policy.

Third-Party Links

Our website may contain links to other sites or platforms operated by third parties. We’re not responsible for their privacy or security practices. Please review the privacy policies of any third-party sites you visit.

Children’s Privacy

Vivid Sunglasses is not intended for children, and we do not knowingly collect personal data from minors. If a parent or guardian believes their child has provided us with personal information, they can contact us to request deletion.

Security and Data Retention

We take privacy seriously and use appropriate technical and organizational measures to protect your data. However, no online transmission is 100% secure, and we cannot guarantee absolute protection.

We retain your data only as long as necessary — to fulfill your orders, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: request a copy of your personal data.

  • Correction: request that inaccurate data be updated.

  • Deletion: request that we delete your personal data.

  • Data portability: request a copy of your data in a portable format.

  • Marketing preferences: opt out of promotional emails anytime by clicking “unsubscribe.”

If you’re located in the EEA or UK, you may also have the right to:

  • Object to or restrict processing of your data.

  • Withdraw consent at any time (this will not affect the lawfulness of prior processing).

To exercise your rights, contact us using the details below or visit https://privacy.shopify.com/en.

Complaints

If you’re unhappy with how we process your data, please reach out to us directly. Depending on where you live, you may also have the right to file a complaint with your local data protection authority.

International Data Transfers

We may transfer and process your personal information outside your country of residence. When we do, we rely on approved safeguards such as the European Commission’s Standard Contractual Clauses or equivalent legal mechanisms.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Updates will be posted on our website with a revised “Last updated” date.

Contact Us

If you have any questions about our privacy practices or wish to exercise your rights, please contact us:

Vivid Sunglasses
Torggata 36A
0183 Oslo, Norway
Email: janne@utroagency.com

Vivid Sunglasses acts as the data controller for your personal information, in accordance with applicable data protection laws.