Vivid Sunglasses was founded on the principles that designer quality sunglasses and eyewear should be affordable, stylish and socially conscious. We wanted to make a difference by giving back. With your purchase you are helping to Fight Hunger. 1 in 6 people in America face hunger and don't know where their next meal is coming from. So Vivid Sunglasses is donating a percentage of every sale to a charity that provided meals to those in need.